The Mental Ideas Awards were devised to reward and recognize individuals and non-profits offering creative solutions to mental health issues. The objective is to create and support the next generation of social enterprise leaders, change-makers, art-activists and innovators.

Mental Ideas defines a social entrepreneur as: “An individual who acts for public or social benefit (rather than to make money), has an innovative approach to addressing a need, and the ability to effectively develop and grow their ideas to maximize impact.”

The inaugural Mental Ideas Awards will be compered by Mental Ideas ambassador and showman Mat Ricardo.