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Mental Ideas Collaborates with Elementi Media on Twisted Adult Fairytale!

When filmmakers Ilze Millere and Carl Bradshaw of Elementi Media contacted us to see if we’d be interested in collaborating with them on a film project, Limerence, a twisted adult fairytale about obsessive love starring Roe HavenEmilie Sofie Johannesen and Madeleine Lloyd-Jones, we jumped at the chance! 

Limerence represents many issues around mental state, including anxiety, obsessiveness, and post-traumatic stress. The film’s story is centered around fear of abandonment and how the characters use their imagination and creativity to fight this insidious fear. The main character, Gilda, battles anxiety, loneliness, panic attacks and her own overactive mind. 

As well as transmitting a bold mental health message, the film’s director, Ilze Millere, is passionate about the importance of a zero-waste lifestyle. This includes ensuring the film’s set is as sustainable as possible: ZeroSet.

Led by a female director and 1st AD, with women leading all the artistic departments and strong female characters at the core of the story, Limerence supports female empowerment in the film industry. In the top-grossing 100 films of 2018, only 4% of directors were women and only 31% of protagonists were female characters. 

Mental Ideas is proud to be collaborating with Elementi to help bring Limerence to life and spread awareness of mental health. The feature-length film is bound to be one of the highlights of our 2020 film festivals and we could not be more excited to be working with such a talented and passionate team of young creatives. 
Elementi founders Ilze and Carl are Mental Ideas ambassadors and will be taking part as guests on our Mental Ideas Podcast. Watch this mental space..! 

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