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Mental Ideas Collaborates with Elementi Media on Twisted Adult Fairytale!

When filmmakers Ilze Millere and Carl Bradshaw of Elementi Media contacted us to see if we’d be interested in collaborating with them on a film project, Limerence, a twisted adult fairytale about mental health starring Roe HavenEmilie Sofie Johannesen (Transference: A Bipolar Love Story) and Madeleine Lloyd-Jones, we jumped at the chance! 

Limerence represents many issues around mental state, including anxiety, obsessiveness, and post-traumatic stress. The film is structured around the stages of obsessive love. The story is centered around fear of abandonment and how the characters use their imagination and creativity to fight this insidious fear. The main character, Gilda, battles anxiety, loneliness, panic attacks and her own overactive mind. 

Led by a female director and 1st AD, with women leading all the artistic departments and strong female characters at the core of the story, Limerence is a project that supports female empowerment in the film industry. In the top-grossing 100 films of 2018, only 4% of directors were women and only 31% of protagonists were female characters. 

As well as transmitting a bold mental health message, the film’s director, Ilze Millere, is passionate about the importance of a zero-waste lifestyle. This includes ensuring the film’s set is as sustainable as possible: ZeroSet.

Elementi is proud to be collaborating with Dorset Mind to help bring Limerence to life and spread awareness of mental health. Mental Ideas is honored to have been asked to collaborate in a similar way, as well as helping co-produce the film. The feature-length film is bound to be one of the highlights of our 2020 Mental Ideas Film Festival and we could not be more excited to be working with such a talented and passionate team of creatives on this and future film projects. Watch this mental space..! 
Elementi founders Ilze and Carl will be guests on our upcoming Mental Ideas Podcast for RTHK and ambassadors for Mental Ideas. 

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