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James Daly

Ambassador and partner James Daly is co-founder and CEO of Clever Films, a film production company based in the UK. Prior to setting up Clever Films with partner Neil Gardiner, he was CEO of Greenhouse Media Investments.

A shrewd financial director with a creative soul, James intricately understands and spans both sides of the film industry. For 25 years, he was a financial advisor operating at director level for financial institutions. Unlike other production companies, James’ focus is on fully financing projects in-house and drawing on his long-term relationships with international distributors.

Clever Films’ portfolio includes films & TV shows in the Horror, Drama, Comedy, Music, Entertainment, Documentary and Factual/Features genres. James is also a critically acclaimed screenwriter and producer. His belief in nurturing relationships ensures his company attracts the most exciting on-screen talent. As well as working with big established names, James believes that discovering and championing young talent is paramount to ensuring his companies’ success.

James’ passion and commitment to social responsibility is something he’s incredibly proud of and placed at the heart of all his company’s endeavors. In doing so, he’s created a powerful platform to raise marginalized voices, exploring and assisting global causes which benefit from GMI’s support and opportunities. As an ambassador for Mental Ideas, James intends to work closely with the platform on all aspects of film production and distribution.